Technogym Booth at ARCOmadrid

Urquiola translates Technogym’s mission – for a better quality of life thanks to physical activity – placing the emphasis on movement and interaction. In fact, the setting for Technogym booth at ARCOmadrid is divided by yellow translucent screens which set up a new scenography giving the space rhythm and a greater sense of movement.      
The stand is completely coated by seamless yellow carpet which covers both walls and flooring, creating a strikingly appealing setting. A yellow box, the distinctive color of Technogym