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Cookie policy


1.1. Definition

Cookies are made up of small text files that the websites visited by users send to their terminals, where they are stored, before being re-transmitted to the same websites during subsequent visits. Cookies are used for different purposes, have different characteristics and can be used by the owner of the website as well as by third parties. The main categories of cookies are the following:

  • session or persistent cookies
  • technical or profiling cookies
  • first-party or third-party cookies

1.2. Session or persistent cookies

Cookies may expire at the end of a browser session (the period between opening a browser window and closing it) or they can be stored for a longer period of time. Session cookies are those that allow websites to link the actions of a user during a browser session. Session cookies expire when the browser session ends. Persistent cookies are stored on a user’s device between browser sessions, for variable periods of time and allow the user’s preferences or actions on a particular website to be memorized.

1.3. Technical or profiling cookies

Technical cookies are those used by the owner of a website with the sole purpose of communicating over an electronic network, or, only if strictly necessary, by the provider of an information society service when explicitly requested by the subscriber or user. For the installation of these cookies it is not required prior consent by the users if cookies are used directly by the website operator.
Profiling cookies use preferences expressed by the user during web surfing to create profiles for advertising messages in line with the preferences expressed by the user during web surfing. Due to the particular invasiveness that such cookies can have in the private sphere, European and Italian legislation requires that the user must be adequately informed about the use of cookies, through a brief statement (banner) and a policy on the website, and that the user must express her/his express consent in this regard the first time she/he visits the website. This consent can be expressed in a general manner by interacting with the banner of brief information on the landing page of the website and following the indicated methods in the same banner, or it can be provided in a selective manner, according to the methods indicated below. This consent is recorded for subsequent visits. However, the user has the possibility of revoking all or part of the consent already expressed at any time.

1.4. First-party or third-party cookies

A cookie is “first party” (i.e. first party cookie) or “third party” (i.e. third party cookie) based on the website or the domain it comes from.
First-party cookies are cookies set and managed by the website owner. In this case, the web site owner is responsible for the information, the acquisition of any prior consent and/or the possible blocking of cookies.
Third-party cookies are cookies set by a domain other than the one visited by the user. In this case, the obligation of information and indication of how to consent and/or block cookies is up to the third party, while the owner of the website is only required to include a link to the website of such third party where these elements are available.



Herewith, the owner of the website, PATRICIA URQUIOLA S.p.A. with registered office in Milano, Via Bartolomeo Eustachi 45 – 20129, VAT NUMBER 04378340964, (hereinafter, “Owner”), provides information on cookies used by (“Website”) and instructions on how to set user’s preferences on cookies.

2.2. First party cookies

First-party cookies used by the Owner on the Website are of technical nature and can be divided into the following sub-categories:

  • navigation cookies, by which the user can save her/his browsing preferences and optimize the user’s browsing experience
  • functionality cookies, used to activate specific functions of the Website and necessary to provide the service or improve it

More precisely, the Website uses numeric type cookies, composed of an ID to identify the user and a key to certify that the user belongs to the internal database. Without these cookies, the website could not function properly.
As specified in the previous paragraph, these cookies are of technical nature and therefore do not require the prior consent of the User to be installed and used as it is sufficient to simply provide this information.

2.3. Third party cookies

This Website uses also cookies managed by third parties (third-party cookies). Below are some indications and links to the privacy policies and consent forms of each third party.
The Owner states that regarding third-party cookies, he/she has the obligation to include in this cookie policy a link to the third party’s website.

It is the responsibility of the third party to give appropriate information on the processing performed and to provide information to users on how to block the cookies used.

Types of cookie used by the Website

Technical Cookies The Website uses technical cookies to permit the recognition of users who come back to browse the Website and its data, so that they will not need to enter the same information over and over again.
The user’s prior consent is not required before these cookies can be installed and used.
The following technical cookies are used on the Website.

Browsing or session cookies permit ordinary browsing and use of the Website. For example, they allow users to make a purchase or log on to access restricted areas. These cookies are necessary for optimal use of the Website.

Technical cookies, while not requiring the user’s prior consent to be installed and used, can be managed by the user through browser settings (see the section on “How to manage cookie settings”). Deleting them could, however, affect proper functioning of the Website.

Analytics cookies, acquired for statistical information are based on the number of users browsing the Website and their browsing methods. This information is processed in aggregate, anonymous form. The Website uses third-party analytics cookies, a description of which is contained in the table appearing in the paragraph entitled “Third-party cookies”.

Cookies used on the Site Characteristics and purposes of cookies Persistence of cookies
cookiepermission cookie banner acceptance cookies 1 year

The Website uses third-party analytics cookies, a description of which is contained in the table appearing in the paragraph entitled “Third-party cookies”.

Third-party cookies

The Website has a number of third-party cookies installed.

The Website does not have direct control over third-party cookies (it cannot install them directly nor delete them). Users may, however, manage these cookies and withhold consent for their use through their browser settings, as described the section on “How to manage cookie settings” below, or by going to the links given in the table below.

The table below contains information on the third parties who install the cookies, the third-party cookies installed by the Website, their features and purposes, links to their privacy notices, and links to the methods to be used for deactivating third-party cookies or consent forms that may be used to deactivate them.

Third-parties Third-party cookies used on the Website Features and purposes of cookies used on the Website Persistence of cookies Link to privacy notice
Google Tag Manager _ga Used to distinguish users 2 years LINK
Google Tag Manager _gid Used to distinguish users 24 hours LINK
Google Tag Manager _gat Used to throttle request rate 1 minute LINK


In addition to what indicated in the previous paragraph regarding the possibility of disabling cookies by accessing the third parties’ privacy policy link, the user can manage the preferences related to cookies directly within their browser and prevent – for example – the installation of such cookies by third parties. Through the browser preferences user can also delete cookies installed in the past. It is important to note that by disabling all cookies, the operation of this Website could be compromised. You can find information on how to manage and/or block cookies in your browser at the following addresses:

The user may at any moment select her/his preferences in the by activating or disabling the single cookie category.


This cookie policy has been published on April 2020. Any updates will always be published on this page.