At the 2019 Neocon, Haworth’s Chicago showroom welcomed visitors with a brand-new reception and a new lobby, dotted with different colours, moods, stories. Several BuzziBracks booths and a new use of the existing Dividers helped guests navigate an ever-changing office landscape. The new Café represents the idea of Haworth Social Spaces – informal working spaces in which one can adopt a wider variety of postures and behaviours. A pivotal area was the renovated Seating Experience zone, showcasing Haworth’s seating products and their technology. At the end of the path, the new Cabana Lounge communal retreat fostered people’s creativity and sense of tranquillity.