Missoni New York Boutique

Missoni’s flagship store in Manhattan opened on Madison Avenue in 2019. The store concept reflects a reinterpreted, contemporary vision of the brand, hosting all its collections in an intimate and luminous environment. The 355 square-meter space plays on the brand’s iconic elements, channelling the surrounding urban moods. Materials evoke the intricacies of Missoni’s motifs, made from recycled materials. Texturized resin walls juxtapose the Celosia brick; open ceilings expose colourful crisscrossing pipework; eco-friendly cement flooring creates a worn vintage effect; chevron fabric wallpapers adorn vertical surfaces. Grey oak wood, bespoke textured rugs, retro- display cases mingle throughout the space.