Via Montenapoleone is the Milanese address of Officine Panerai’s flagship store, in the heart of the shopping golden triangle. Three levels welcome visitors, with a concept perfectly reflecting the philosophy and history of Officine Panerai. Two large windows overlook the street, symbolic of Italy’s excellence in craftsmanship. The design makes good use of distinctive, direct reference to the brand’s historical association with the navy and the sea. They include oak, veined marble, burnished brass, bronze, and a special reeded glass, undulating and transparent, as well as brass lights and sales counters, with details of wood.