Pitti Uomo main pavilion

The layout of the Main Pavilion for the 2011 edition of Pitti Uomo in Florence opens a dialogue with architecture, a path starting from outside the pavilion. An ephemeral architecture brings visitors inside, creating a passage leading towards the heart of the pavilion, where the vertical connections are located. Path projections and signal graphics accompany towards the basement, where the orthogonal patterns of the exhibiting spaces are deliberately broken, creating a new geography.