Moroso stand, Salone del Mobile 2010

A woodland of thousands of white columns made of high-density polystyrene foam with curved shapes was created for Moroso’s space at the 2010 Salone del Mobile in Milan. Emerging from the floor, hanging from the ceiling, the columns are arranged in curving lines. Without walls nor boxes, the generated sensation is one of openness to the world. It creates both visual contact and interaction, between the interior and the exterior, by focusing the attention on the product.
with Martino Berghinz