Lemon Lemon

This 2017 installation for Pepsi Co featured an escape to a natural and relaxed environment, in a dedicated area of the Pepsi Mix It Up exhibition, at Milan’s Superstudio. Designed to promote the launch of Lemon Lemon, a new lemonade, it recreated a picnic experience, a physical respite and emotional getaway for guests to relax and reconnect, an ideal context to enjoy the drink. At the centre of the space, a cottage figured the settings of a picnic. A graphic background featured three picnic-related videos: a dynamic collage in the background changed, morphing and recomposing landscapes of a sunny day outside, with mix of drawings, graphics and photography.