Cassina 9.0 at Feltrinelli Foundation

For its 90th anniversary, celebrated during the 2017 Fuorisalone, Cassina 9.0 proposed a manifesto for the future. The venue is a Milanese landmark, the Fondazione Giangiacomo Feltrinelli, chosen for its intellectual, cultural and creative commitment to the city. The installation was a playful exploration, that referenced progress and evolution as necessary resources to reinterpret the company’s legacy. It is a free interpretation of the monograph This Will Be The Place, presented during the event. Reaffirming the forward thinking and pioneering spirit of its brand, Cassina confirms its desire to connect the company’s past and present with a vision projected towards the future.