BMW Circular Heroes

Developed together with BMW, the Circular Heroes offer the ability to playfully familiarize the users with the principles of Circular design in a joyful, artful and meaningful way.
Born as a digital project, the Circular Heroes can be also explored at the RE:BMW Circular Lab.
Reflecting on the concept of up- and recycling, each character has its own characteristic: ´Dash´, a friend like a pet, communicates easiness through the use of foam, straps and zips.
A dynamic character conceived with flat material sheets interpreted graphically, ´Ace´ is himself a joint.
Growing and moving just like a system without limits, ´Stardust´ is able to extend his branches and grab in the surroundings.
Made up of organic shapes, ´Comet´ is an elegant character that dresses himself with glowing and glamorous accessories.