Moroso showroom – Milan Design Week 2023

Patricia Urquiola goes beyond the concept of a simple showroom to let visitors into the brand’s world, through a path of elegant domestic environments in which the delicate nuances of the interiors, in perfect expressive combination, enhance the furnishings on display. Space is transformed, everything opens up, perspective changes. The designer’s intervention changes the visual impact and creates a new scenography, an open space capable of expressing the essence of the project right from the entrance.