Ecoalf Shop

Patricia Urquiola designs the first Ecoalf shop in Italy, specifically in Gae Aulenti Square, one of the most symbolic places of Milan. Patricia puts at the forefront of this project the challenge of research and the investigation of new circular materials and processes in order to create new value while respecting nature and human expertise. Hence, the entirety of the materials employed for designing the Ecoalf shop are upcycled and in keeping with the principles of sustainability. The result is a lunar atmosphere enriched by chromatic variations given by the different components of the recycled materials and the multiple organic textures.